Online Marketing
NewZapp
Targeting your prospective database via email is possibly the most efficient route to converting enquiries into sales. Your Email Marketing should promote your brand and you'll want to know if it’s working!
newzapp is a market leading email campaign software. It helps your business create, send and track professional looking emails quickly and easily. The
newzapp software can be accessed online through your PC. When you deliver a campaign through newzapp the system presents instant feedback in real time. You'll be able to see who's opening your email, the links they click and how many times they complete these actions. As a result you'll quickly identify your hot prospects.
newzapp will provide each stand holder with the following email marketing package:
- A newzapp enterprise account
- 1000 email delivery pack
- Template library
- A named Account Manager
- This account is valid up until the date of the exhibition
Google is pleased to offer our exclusive Jumpstart service to the Marketing Propeller for those businesses which are interested in promoting themselves online by advertising on Google.
Google AdWords gives advertisers access to thousands of UK internet users who are actively looking for your products or services. It helps connect you with potential customers in the right place, and at precisely the right time by placing targeted ads alongside either our Google search results, or relevant articles on Google’s partner network. AdWords operates on a pay-per-click basis so that you only pay when a user clicks on your ad, giving you a cost-effective way of acquiring new customers.
Jumpstart is our new business development service for new AdWords advertisers who want to work directly with Google to promote their business. By working with the Jumpstart programme you’ll receive a customised campaign developed exclusively for your individual business objectives.
Having your campaign built by one of our campaign developers means that you’re more likely to meet the objectives of your AdWords campaign; you’ll start with a campaign that delivers customers cost-effectively from the beginning and removes the painful process of building and growing a new campaign from scratch.
Our AdWords consultants and campaign developers will work with you to put together a bespoke campaign using their industry-specific expertise. Your campaign will be built according to your individual budgets and business objectives, be this increasing your online profile by driving traffic to your website, or developing a more complex marketing strategy such as increasing sales of specific products or entering a new market.
Finally, we're also happy to offer you your first £50.00 of advertising on Google for free! With Google's Jumpstart programme you'll have you campaign live and attracting customers in no time.
Work directly with Google on your online advertising
I-Com
Search Engine Optimisation (SEO) is the most effective way to deliver highly targeted visitors to your website. The most important thing you can do as part of your advertising and marketing collateral is market your website to promote your brand and convert visitors into sales.
At I-COM, SEO isn’t just about achieving first page listings in Google but tailoring those results for your potential customers; ensuring they find the page that they want directly from Google, Yahoo or MSN. As part of the “Marketing Propeller” proposition I-COM are offering an in-depth website audit; analysing each aspect of your website and developing an online marketing strategy tailored to your specific requirements.
In addition to a complete website audit you will receive two hours consultancy free with I-COM’s managing director, Timothy Roberts. Tim has a wealth of knowledge and expertise in developing successful online marketing strategies, having helped an array of SMEs increase their annual turnover - in one instance from £60,000 to £1 million in just four years!
Tim has grown I-COM to be one of the leading online marketing companies in the UK and was a keynote speaker at the 2008 North West Business Exhibition.
